Video Marketing: 10 Trends to Put You Ahead of the Competition in 2020
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The famous saying claims that a picture is worth a thousand words. But if that is true, then how many words is one video worth?
The answer is – a lot!
Since the rise of the internet as the fastest information sharing tool in the digital era, videos have become one of the most commonly found pieces of content on social media and blog sites. In the past few years, they have served as an important key piece for businesses in the marketing industry. This is because they have the power to build a strong connection between the brand and the audience, grow sales, and provide some skyrocketing results.
However, with the evergrowing number of trends in the video marketing industry, it has become hard to stay ahead of the competition with unique and fresh videos. That is why in this article, we are going to cover the history of video marketing and share with you some advice on how to make the best videos that will truly stand out.
Interested? Then read on.
History of Videos
The first-ever recorded mention of video used for marketing purposes dates as far back as 1941, when famous American watchmaker Bulova released a short video advertisement on TV during a sports match. As a huge number of viewers tuned in to the program, the commercial was a hit, and the brand experienced a large boost in sales.
It was at this point that businesses with a sharp eye for opportunity saw the potential that videos had in the marketing industry. So, it wasn’t long before TV commercials with various products and services were all over the place.
Fast forward to the digital era, and videos are all over social media and blog sites. And the latest studies reveal that this unique marketing tool achieves more than image and word-type content combined.
Many wonder what the reason behind the success of video marketing is. Research on the topic shows that videos aren’t simply the best method of advertising a product or service. In fact, by leaving a lasting impression, they even help strengthen the personal connection between the target audience and the brand.
Now, we can talk about video marketing stats and data all day, but here’s the key takeaway:
Video marketing is the leading tool for growing businesses, sales, and click-throughs. By successfully implementing it in your business, you can achieve some remarkable results.
However, the competition is incredibly fierce, which is why we have examined a few video trends that will never run out of style and will always guarantee you have content ready for action!
Let’s have a look:
1. Event Videos
Event videos have surfaced in the past year and are expected to be the main trend in 2020 and beyond. According to the latest statistics, videos of popular and interesting community events increase a brand’s favorability by 63%, and the audience is likely to enjoy them.
2. Brand Videos
Videos in which brands promote their service or product are gaining a lot of popularity now. Data shows that more than 70% of consumers claimed they constantly watch and share at least one brand video on social media every now and then.
3. Explainer Videos
Videos that explain how to deal with every-day problems or describe how to properly use a product or service are also on top of this list for a reason. According to video marketing statistics from 2019, more than 95% of viewers reported watching explainer videos on various topics and preferred them over other types of online videos.
4. Animated Videos
Popular among all age groups and audiences, animated videos are not simply unique. They also show the creative side of the content makers and leave extra room for fun. Not everything has to be professional and business-like 24/7 – sometimes people want to watch something fun, kick back, and relax.
5. Demo Videos
Demo videos also hold a high spot for being a hot trend at the moment. They’re popular because plenty of people want to watch a demonstration of a product or service before actually buying it. In addition to this, more than 10% of consumers reported they first watched demo videos before making an online shopping decision.
6. How-to Videos
Similar to explainer videos, this type of video content is popular on the internet as it shares useful information on everyday issues we all face. The best part about how-to videos is that they are relatable with almost everyone and can help build a stronger connection between the brand and the consumers.
7. Square Videos
It may seem odd at first, but thanks to the rise and rise of Instagram as one of the most popular social media platforms, consumers adapted to square-shaped videos. In fact, they now prefer them over most other shapes. This was revealed in a study that also pointed out that square-shaped videos bring 35% more views and have 100% more engagement than other video content.
8. VR and AR
Augmented and virtual reality are taking social media websites by storm. More than 70% of consumers reported enjoy using AR at work or in their daily lives. The percentage remains considerably lowe for VR, with approximately 14% of video marketers reported VR to be an efficient quality channel in 2019 – but it’s expected to grow in 2020 and beyond.
9. Live Videos
The trend of live videos is something that most of us have heard of. People simply enjoy watching live and on-the-spot videos eight times more than on-demand videos.
10. Disappearing Videos
Last but not least, disappearing videos are a hot trend this year. To back this up, stats reveal that more than 150 million daily active users watch content like Instagram and Facebook Stories, which disappears after a certain amount of time (usually 24 hours).
Which brings us to the end of our discussion.
Now that we’ve covered the important basics of video marketing, we hope you learned some new and useful information that will help you build and grow your own brand in the future. See you next time.