Websites & Apps

Easy on the eye,
even easier to use

Minimal design, maximum action.

Simplicity has driven creativity for ages, but delivering it is easier said than done. For us, it’s all about clean and intuitive design that doesn’t require users to think too hard, so they take a desired action like buy or enquire as quickly as possible. Simplicity also means making the whole creative process simple for our clients, so we take care of everything, from initial research, copywriting and planning straight through to delivery.

Minimalist And Intuitive

We take a minimalist approach to design. Every item earns its place, because nothing prevents success like excess. So we declutter to deliver, making it easy for customers to take the desired action, whether that’s a sale, sign-up or download.

Hassle- free.

You can rely on us to take full control of every project from start to finish, so you can stay hands-off as much as you want to. We’ll handle all the planning, writing, image sourcing, building and testing, making the whole experience as easy for you as possible.

No surprises.

We keep clients in the loop at every stage of a project, building-in regular sign-offs so you can see how things are progressing. It gives you the peace of mind of knowing that we will deliver the website or app you want.

Our Unique Approach

Faster, More Fruitful Customer Journeys

In a world full of fuzz, it’s refreshing to see design that gets messages across clearly and quickly. That’s the driving force behind Heue’s performance focused approach to design. Less is definitely more. Less clutter leads to more understanding. Less unnecessary information creates messaging that packs more power. For us, every message and visual has to earn its place and contribute to a page’s objective. It’s all about design simplicity, and it’s an ethos that’s proved to cut bounce rates and up conversions.

Our Process

Step 1

It starts with an interview

We kick off with our unique getting-to-know-you sessions. These involve interviews which aim to dive deep into the psychology of your customer, and drawing out the sellable things about your business.

Step 2

Setting Goals

We then define the project’s outcomes, ascertaining what specific behaviours or actions we desire from the user or customer. Following this, we use prototypes and mockups to help visualise our ideas.

Step 3

Handover, and launch.

We test, test, test, to ensure our ideas perform across multiple devices and are fool-proof. When we’re happy, we’ll handover the final product and talk you through how to manage it.

See our full Design Process

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See our full Design Process

Download

Jack Rubin - Co-Founder at Pinga

At Pinga we needed a new website that would help us acquire customers, explain our product and improve our SEO. The Heue Digital Team were great from the start. They not only proactively advised us on how to best achieve our goals, but they also offered slick animations and features that really improved the usability of the site. I would highly recommend using Heue to anyone looking to really drive their online presence.

Humza Malik - Founder at ECI Limited

Sometimes, you just need to be blunt with what you want to say. As they designed my website, Heue Digital’s approach, skills, aptitude, knowledge, creativity and service was just out of this world. From the onset, they shared my journey and working with them was an uplifting and unforgettable experience. They managed to create a website that totally and utterly reflected and matched exactly what I wanted from the colour schemes to the thought process behind its creation. It really felt like I was in control the whole way as they produced exactly what I imagined and wanted my site to be.

Sufian Sadiq - Head of Teaching School

The end-to-end experience from the brand strategy workshop to the weekly updates and constant open communication makes them brilliant to work with. Ultra modern designers who are thinking for the next 5 years as opposed to using standard industry norms. They researched in our industry to ensure they understood what would make us stand out, and created something that did. I can not recommend them enough.

Dennis Gonzalez - Co-Founder at PartyPal

I worked with the Heue Digital Team in the past on a nightlife app called PartyPal. My co-founder and I presented the functionality of what we needed the app to accomplish; however, we had no clue what it should look like. It was apparent the Heue Digital Team did their homework! The designs were sexy, festive, and vibrant; scrolling through the app made me feel like I was already inside a nightclub. Additionally, their marketing suggestions really opened up our eyes to new approaches on how to best position our company.

Online Frame Retailer

Zoo Frames

The client wanted to give their website a real feeling of quality and expertise, while still making it accessible to the mass market. So we stuck to neutral tones and used a sophisticated typeface to give Zoo Frames its very own lane in the ready-made frames sector.

Mobile Apps

wwwish

We designed a lifestyle app which catalogued services, products and experiences, allowing users to share information and reviews. We gave the brand a dark feel that appealed to young people and compelled them to share, interact and engage with it - See full case-study

On-demand Platform

Keakie

We were tasked with leading the brand and design for a new on-demand platform called Keakie. They wanted to create a look which was dark, contemporary, against the grain and something which would strike a chord with UK-based millennials interested in music and culture - See full case-study

How a good website or app contributes to
your customer's journey-to-purchase

Heue Digital: Build an end-to-end marketing strategy

5 Essentials For Creating Websites That Call For User-Action

How to design a website with your customers in mind
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Create content that not only looks good but works hard to grow your business

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Get in touch, we can help with your business

• What’s Your Business?
• What Needs Designing?
• Who’s Your Audience?
• What’s The Desired Outcome?

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