We’ve been working with Heue Digital for a couple of years now, and we’ve been nothing but impressed with the work they’ve done for us. Our marketing desperately needed a facelift, and so we hired them to do our social media, SEO, paid-search and to give us a new website. They are very personable and listened to what we wanted and came back with great ideas. We now have a really attractive website which is being easily found online. Since then we have seen an increase in traffic to the website. This has resulted in more enquiries which has ultimately led to higher sales. We’re very pleased with the outcome, and would recommend them to anyone!
Client
Frame Set and Match
Introduction
Read how we helped Frame Set and Match to witness a 24% increase in local traffic, a 29% increase in direct calls and a 30% increase in users asking for directions by using cutting-edge SEO techniques and a complete content overhaul.
Tasks
SEO
Year
2019
Bespoke Picture Framer based in West London
Framing the situation
Frame Set and Match is a bespoke framing company that creates stunning frames to present and preserve treasured possessions. The business relies on in-store visits, meaning that local traffic is vital. FSM’s approach to organic SEO was failing and it wasn’t acquiring new business through this channel.
01
Our approach had two fronts
Article Creation
To begin, we created a value-led content marketing strategy to get potential customers interacting with valuable blog posts. We also used blog features to boost the reputation of the business and build quality inbound links.
A better picture
01
Key metrics increased significantly. The website received an average increase of 29% in new local enquiries, in addition to the business receiving a 30% in requests for directions and 29% more calls over a period of 4 months.
Arlene Blakeman, Managing Director
