Heue Digitial have been an incredible asset to us, they’ve been with us from the start and helped breathe life into our idea.
Our idea was quite nuanced, and from our very first meeting Bjion and Aaron explored with us exactly what it was we were trying to do. We were starting completely from scratch, Heue helped take our conceptual discussions into a tangible brand which has now launched.
The Branding Project Heue conducted for us was extremely thorough, from our first mood boards, down to our final proposals we could see that the team was listening to our feedback and bringing our ideas to the fore. We always felt that Heue were as invested in this project as us.
We couldn’t be happier with the final product, our brand identity is exactly what we wanted it to be and we understood how important this would be in our field. Already within a week of launching we’ve had interest from large brands and institutions, the feedback on our branding has been exceptional.
As clients, the service we received from Heue has been exemplary. I would recommend their services to anyone with the utmost confidence, and I know we will certainly continue to work together as we grow our brand.
Client
Millennial Money
Introduction
We were assigned to brand an editorial which aims to increase financial literacy for millennials
Tasks
Website & Branding
Year
2020
A brand which feels inviting
A friendly face.
One of the main goals was to ensure the brand felt friendly and inclusive, as opposed to cold and numbers focused. This meant avoiding a traditional “finance” look, that not only comes across as cold, but also cliché.
02
Logo attempts
Working towards a unique and abstract logo
The aim here was to stay away from something that was “techy” and overtly “finance” in style. Instead, they were looking to create something abstract and wanted an emblem and logotype that could be used as standalone logos.
Final Choice
Chosen Logos
We developed something that was more in line with a magazine/editorial logotype, which was both modern and bold—something the client enjoyed.
Barley White
#fff3d0
Fog
#d9dafe
>
Visual Identity
03
Here we wanted to avoid cliché blues (typical finance) and cold hues, instead creating something soft, clean and minimal. We also looked for illustrations within the identity and wanted to include shapes/patterns.
