We trusted Heue Digital to bring our new venture to life. They took the brief and ran with it, creating a extremely classy looking brand, and a easy to use website. As a result of their work, we’ve been able to really turn the heads of our customers in an extremely competitive market. Not only that, but at an industry event we attended we even received a number of compliments around our branding, social media and marketing as a whole from competitors! We now entrust Heue Digital with all our marketing and branding needs!
Casting a sophisticated and mature brand identity and website for a luxury CBD company.
A sophisticated emblem
The logo, for example, subtly evokes the cannabis leaf while remaining refined. The minimalist approach is accented by blues and earthy colours to offer a cosmetic feel, while grayscale tones offer an undercurrent of sophistication and maturity.
Cultivating the foundations for a leading brand
We worked to position Naturalis as a responsible and trusted provider of quality products that sits naturally alongside industry leaders. In terms of branding, we adopted a minimalist style to portray a modern and sophisticated brand.
Pure and polished
These techniques were also applied to product packaging to create a clean, premium and luxury product. This helps to instil confidence in the customer while making it distinctive and easy to pick out from a shelf.
A smooth and speedy digital experience
This branding is also used online to offer a harmonious experience. The website is smooth and performant, signalling that Naturalis is a premium and clinical brand. In terms of the content, the values and ethos of the brand take precedence over products, championing the brand’s distinctive personality - visit www.naturalislondon.com
Informing and engaging via social
The social media activities of Naturalis are refined and centred around how CBD can play an important role in healthy living. A focus on providing valuable and data-backed content helps to build relationships without overselling to the consumer - (IG:Naturalis.London)
Using video to tell an engaging story
Naturalis is a unique brand with a unique story – we needed to find a way to share that story and inspire potential customers. Our team worked on crafting a video from the heart, an exploration of what Naturalis means from the perspective of the founders. Elaborating on footage provided by the client, we wrote an engaging script and coordinated an audition for the perfect voiceover artist. Our team also took care of the audio and visual editing. The result is an informative and vivid video that reveals the heart of Naturalis.