This is a rebranding project we did for Naturallogica — a global CBD supplier distributing internationally-accredited, pharmaceutical-grade, phytocannabinoid products to leaders in the global cannabidiol industry.
Website & Branding
From Clinical to Natural
Rebranding their website
While Naturallogica are proud of their scientific and clinical approach, the brand had become too clinical. There was no emotional connection to their clients. We wanted to highlight their scientific roots, but also their natural approach to CBD — using only the best raw materials and unique processes that protect the integrity of their products.
A new identity
Brand name and emblem creation
The name of the brand used to be CBD Captial, which gave off pharmaceutical vibes. In the natural health industry, this is not desirable. Also, we wanted to bring out the natural angle in the name. Thus, we decided on Naturallogica. This name combines the logic of science with nature. It further enhanced SEO, as companies looking for CBD products tend to search for “natural CBD.” Together with the name change, we did a logo change — creating a logo that was more alive and natural. Their old logo had a very corporate and almost political campaign-esque feel to it.