At Pinga we needed a new website that would help us acquire customers, explain our product and improve our SEO. The Heue Digital Team were great from the start. They not only proactively advised us on how to best achieve our goals, but they also offered slick animations and features that really improved the usability of the site. I would highly recommend using Heue to anyone looking to really drive their online presence.
Introduction
Explore how we increased traffic by 42% and slashed the cost per conversion by 31% for Pinga through executing a benefit-driven redesign.
Tasks
Website and SEO
Year
2019
01
Introduction
Meet Pinga
Pinga is a seamless service that let's its users pay for favours. It's trusted Pinga partners deliver pretty much anything at a moment’s notice.
02
Old Website
Room for Improvement
Pinga’s previous website failed to hit the mark: a dark theme failed to transmit a cheerful feeling and establish a sense of legitimacy, while core messaging was poorly communicated.
A value-focused redesign
01
Sales Pitch
We began by building a seamless sales pitch into the website, clearly communicating the mechanics and benefits of Pinga.
Bringing it to life
02
Our designers tightened and brightened the design, placing an emphasis on human connection through animated conversations.
01
Positive pay-off for Pinga
Results
These improvements had tangible impacts on the bottom line of the business: Pinga witnessed a 42% increase in traffic while also cutting the cost per conversion by 31%.
Jack Rubin, Co-Founder of Pinga
